CuraçaoSeveral houses, one trip — a Reel built to carry itself as a paid ad.
Formats, reach and rates for a multi-property shoot with the Corendon houses on the island.
What we took away from Thursday
Dick, thanks for the time on Thursday. Two things were clear: the Reel has to carry itself as a paid ad, and the campaign should show several of your houses, not just one.
This page is built around exactly that. Everything below is the same trip, sized three ways — plus the ad rights you need on top.
Ad-ready
The Reel is delivered cut for paid media, not just for the feed.
Every house on screen
All properties make the final cut — as part of the trip, not as a list of hotels.
What the campaign covers
Concept, shoot and edit stay with us, one feedback round before publication. 4K on a Sony A7 V, aerial on a DJI Mavic.
Every house in the mix
We film at every property and each one makes the final cut — shown the way a guest moves through the trip.
The island carries it
Curaçao holds it together: the coast from the air, the water, Willemstad, the things people do there — and the way in, new Düsseldorf route included.
It has to look like cinema
Shot and cut to feel like a film, not a hotel clip. That is what makes people stop — and what makes it work as an ad.
Standard
1 Reel on @_maxhaase_
Professional
Reel and feed post out of the same trip
Duo Professional
The same material published on Janet's channel too
Every package includes a story set during the trip — over 152,000 reach per story on average, measured over 30 days. View figures are 12-month averages from the Instagram statistics; Janet's channel is not included in them.
How to size the trip
August's quote still stands. With several houses in the mix, Professional is the sensible floor. Our recommendation goes one further: Duo Professional adds Janet and comes with three months of ad rights included — that is as far as we would go here.
Standard
One Reel, full reach — unchanged from August.
Still 2.6 million views and every house on screen — a full campaign, just tighter. The right call if the budget is set and you want the reach now rather than later.
Professional
Reel and post — houses and island both get room.
Clearly more reach out of the same trip: 4.1 million views across Reel and post, and enough room for every house next to the island.
Max Haase4.2M+Janet Dannehl2.4M
Duo Professional — the same trip, on two profiles
Janet adds an audience Max's channel reaches less of — around 70 % women. Same trip, same shoot, both channels.
The more houses one Reel has to carry, the less room is left for Curaçao — and the island is what sells the flight. A Reel plus a post gives both their space. That is why we would not go below Professional here.
Running the Reel as an ad
You will want the Reel as an ad. These are the rates — the same whichever package you book. With Duo Professional the first three months are already included.
Included with Duo Professional
3 months+ EUR 4,050What we would take — and with Duo Professional you do not pay it.From go-ahead to publication
7 to 12 days on Curaçao
Depending on how many houses are involved. Each one needs its own shooting days, otherwise they start to look interchangeable.
Live within 2 weeks of the trip
Post-production runs straight after we get back. Travel dates are set with you.
Numbers you can report on
Instagram statistics as screenshots per asset: views, reach, saves and shares.
Ready when you are, Dick
Let us know which package and which houses are in scope, and whether you want the ad rights on top.
Prices confidential, valid until 31 December 2026. Unlisted page, blocked from search engines — please keep it internal.
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