Prepared for Dick Gussen · Corendon International Travel
Curaçaocampaign concept
Formats, reach and rates for a multi-property shoot with Max Haase — following our call on Thursday, 13 August 2026.
Dick, thanks for taking the time on Thursday. You made two things clear: the Reel has to carry itself as a paid ad rather than lean on Corendon's own organic reach — and the campaign should show several of your houses, up to seven.
That combination is the interesting part, so this page is built around it rather than around a rate list. A photo package or extra story sets would not help you here, and we have left them out.
The scope
What the campaign covers
- Several houses
Up to seven properties, built into blocks rather than squeezed into one asset — a Reel carries two or three houses before it turns into a catalogue.
- The island
Curaçao itself is what holds it together: the coast from the air, the water, Willemstad — plus the activities, from diving to kitesurfing.
- Built for the ad
Since the Reel runs as a paid ad, we cut for the first seconds. The exact shot list we work out with you before departure.
Concept, shoot and edit stay with us, with one feedback round before publication. 4K on a Sony A7 V with DJI Mavic aerial coverage.
Our recommendation
Professional — solo, or as a duo for maximum reach
Both options deliver a Reel plus a second asset per production, aerial footage included and a 90-day usage window. The difference is how far it travels.
Professional
- 1 Reel and 1 post on @_maxhaase_
- Story set, up to 9 sequences
- 4K aerial footage included
- 90 days organic usage rights
Reaches 4.2 million followers, 2.6 million average views per Reel over the last twelve months. The straight route if the campaign speaks with one voice.
Duo Professional
- One joint Reel, published on both profiles
- Plus an individual slideshow post on each profile
- Story set, up to 9 sequences per profile
- 4K aerial footage included
- 90 days organic usage rights
Reaches over 6.6 million followers in one production, and around 70 % of Janet's audience are women — the half that books the family holiday. One trip, one shoot, so it costs far less than two separate bookings.
With four to seven houses, Professional is the sensible unit: each block gets its own Reel and its own post instead of every property sharing a single asset.
If you would rather start with one asset
Useful as a pilot for a single house. For a campaign across several properties it runs out of material quickly.
Paid usage
Running the Reel as an ad
Since the Reel is what you put media behind, the surcharge is calculated on the individual Reel rate alone — never on the whole package. Whitelisting is included, and we list the amount separately in the offer.
Print, out-of-home and TV are quoted separately, as is an unlimited buy-out — tell us what the media plan needs and we will price it in from the start rather than bolt it on afterwards.
Planning
How the shoot runs
Days on location
We suggest 7 to 12 days on Curaçao, depending on how many houses are involved. Each one needs its own shooting days — otherwise the material starts to look interchangeable, which is exactly what a multi-property campaign cannot afford.
Timeline
From your go-ahead to publication we normally work with 3 to 6 weeks, of which around two are post-production. Travel dates are set with you; the shooting window on the island is ours to plan around the light.
Reporting
After publication you receive the Instagram statistics as screenshots — views, reach, saves, shares and profile visits per asset, so the organic side can be measured next to what the paid side delivers.
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