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Max Haase4M+ followers · 82 countries · Over 500 collaborations
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Media Kit

Max
Haase
Germany's most influential travel influencer

Instagram campaigns for destinations, hotels and premium brands, 4M+ followers, 74 % of them in Europe.

Max Haase on a street in Cappadocia
Cappadocia, Türkiye@_maxhaase_
4M+
Followers
around 2.6 million
Average views per reel · last 12M
82
countries visited
500+
Collaborations
Known from
#3Top European Instagram Influencers IZEA
01Reach

An audience that actually books

Germany's largest travel reach: travel-loving, with purchasing power, predominantly from Europe, Germany's largest single market.

Max Haase
@_maxhaase_
4M+
Instagram followers · verified account
around 2.6 million
Average views per reel
5.25 million
Strongest Reel · 12 Months

Focus: Adventure, aerial photography, premium travel, hotels.

approximately 70.1 % men29.8 % women
42.4 % from Germany57.6 % other
approximately 68.3 % between 25 and 54 years of age31.7 % other
Optional
Duo campaign with Janet

Janet Dannehl (@janetsworld3) reaches over 2.1 million followers, around 72% of whom are women. A jointly booked campaign appeals to both halves of the travel market, the same production, double the perspective.

6M+
Followers of Janet and me (individually)
02Instagram Insights

Who is actually watching?

Directly from the Instagram statistics of the most-followed German travel account @_maxhaase_, no estimate, no extrapolation. Views over twelve months, demographics and story reach over 30 days.

around 2.6 million
Average views per reel
over 152,000
Average story reach
around 1.5 million
Average views per post
Gender
Male70%
Men
70,1 %
Women
29,8 %

A predominantly male audience, relevant for outdoor activities, technology, automotive and active travel.

AGE
68.3 % between 25 and 54
13–176,4 %
18–2422,3 %
25–3421,3 %
35–4430,8 %
45–5416,2 %
55–642,1 %
65+0,9 %
Top countries
Percentage of followers
42,4 %
Germany
14,7 %
France
10,8 %
Italy
6,7 %
Brazil
4,2 %
United States
21,2 %
Other
around 74 %of followers from the European Union
03Performance of the content

What the latest posts achieve

The last six reels and posts, measured by views.

Reels
Views, last 12 months
015.250.131
024.236.553
033.542.841
042.897.452
052.811.896
062.686.914
Posts
Views, last 12 months
012.142.497
021.998.564
031.648.260
041.135.519
05986.720
06952.488
Stories
Reach per story, last 30 days
119,800 lowest188,100 highest
over 152,000
Average reach, almost constant across twelve consecutive stories.
04Case Studies

Two tourism boards, two campaigns

Likes and comments are publicly visible on Instagram. Views and story reach are taken from Instagram statistics and are documented with screenshots in the report.

Max Haase at Tasman Lake, New Zealand
CASE 01Tourism New Zealand
“100% Active.
100% New Zealand.”

Positioning New Zealand as an outdoor destination in the DACH market. Duo campaign with Janet.

around 9.8 million
Total views
188.500
Likes · 780 Comments
Reel “Roadtrip Through New Zealand”
73,700 Likes · 257 Comments
3.5 million
Reel “Active Side of New Zealand”
66,400 Likes · 302 Comments
2.6 million
Carousel “My favorite highlights”
48,400 Likes · 221 Comments
1.7 million
18+ Instagram Stories
Real-time over 11 days
approx. 2.0 million
Image from the Visit Saudi campaign
CASE 02Visit Saudi
Luxury Adventure,
retold

Positioning Saudi Arabia as a luxury adventure destination, beyond the desert cliché.

around 9.5 million
Total views
206.810
Likes · 764 Comments
Reel 1, Visit Saudi
123,565 Likes · 358 Comments
4.5 million
Reel 2, Visit Saudi
83,245 Likes · 406 Comments
2.8 million
15 Instagram Stories
120,000–170,000 views each
approx. 2.2 million
Both campaigns together
around 19.3 million
Views
395.310
Likes
1.544
Comments
05Portfolio

This is the product

A selection of recent works from the tourism, hotel, sports and brand campaign sectors.

Kitesurfing, drone footage
collaboration
KiteatVANtures
Plitvice Lakes, Visit Croatia
Visit Croatiacollaboration
Max and Janet, Visit Saudi
Visit Saudicollaboration
InterContinental Phu Quoc
InterContinental Phu Quoccollaboration
Mercedes-Benz Places | Binghatti event
Mercedes-Benz Places | Binghatticollaboration
Foil Surfing, SiFly
SiFlycollaboration
Audi R8, Audi Cooperation
Audicollaboration
Fuze Tea Cooperation
Fuze Teacollaboration
Macaw Parrot, Visit Venezuela
Visit Venezuelacollaboration
NOMOS watch, fashion detail
NOMOS Glashüttecollaboration
Audi Cooperation
Audicollaboration
06Partners

Previously collaborated with

A selection from over 500 collaborations.

Tourism Boardsover 30 destinations
Tourism New ZealandVisit SaudiGo TürkiyeColombia TravelVisit MoroccoArmenia TravelVisit Basque CountryVisit BrasilVisit NicaraguaTourism New ZealandVisit SaudiGo TürkiyeColombia TravelVisit MoroccoArmenia TravelVisit Basque CountryVisit BrasilVisit Nicaragua
Brands & Hotelsover 470 collaborations
AudiBMWVolkswagen RHilton HotelsMeliá HotelsRixos HotelsTurkish AirlinesSonyNOMOS GlashütteFuze TeaDove Men+CareKingston TechnologyAudiBMWVolkswagen RHilton HotelsMeliá HotelsRixos HotelsTurkish AirlinesSonyNOMOS GlashütteFuze TeaDove Men+CareKingston Technology
over 500Collaborations since 2013
Selection · Full list available upon request

“The collaboration with Max was the perfect example for how Influencer Marketing should work, uncomplicated and trustful! He delivered even more than promised and perfectly on time. It was not our last collaboration with him!”

Mark Bringmann, Brand Manager at AudiMark Bringmann
Brand Manager, Audi

“We worked together with Max for presenting our new Hilton Madinah Hotel. His work was very professional all the time and in particular very independent. What he delivered was exactly what we were looking for, thanks for the collaboration!”

Aimee Sieczko, Communications Manager at HiltonAimee Sieczko
Communications Manager, Hilton
07Services

Individual services or a fixed collaboration package

Everything can be booked individually, or as one of three fixed packages. Each item includes quantity, format, and usage rights, so you can approve a budget internally before we discuss numbers.

Individual servicesBookable individually or combined with any package
Instagram ReelVertical, 4K, editing included
Instagram PostSingle image or slideshow carousel
Instagram StoriesReal-time story progression with links
Promotional video 16:94K, for website, trade fair and paid advertising
Aerial footage4K drone, Mavic 4 Pro or Mini 5 Pro
Image package including rightsFull-frame camera, e.g. Sony A7 V, printable, per image
Blog postStarting at 3,000 words on max-haase.com
Duo campaign with @janetsworld34M+ (me) and 2.1M+ (Janet) Instagram followers
Long-term partnership / ambassador (3 · 6 · 12 months)One reel and one story set per month · Terms and conditions on request
Extended RightsPaid, Print, OOH
Fixed collaboration packages
01A format
Standard
One format, full reach, the fastest way to get started.
·1 Reel or Post, on average around 2.6 million views per Reel (last 12M)
·1 Story Set (up to 3 individual stories), average reach of approximately 152,000 per story
·Production in 4K including editing
·Videos and photos handed over for your own social media channels
·Organic usage rights: 30 days, extension available.
Most booked
02Multi-day
Professional
Reel and Post, double the visibility for several days.
·1 Reel and 1 Post, approx. 4.1 million views combined (last 12 months)
·3 Story Sets (up to 9 individual stories)
·Multi-day production, scope according to your briefing
·Aerial footage in 4K included, taken by drone
·Videos and photos handed over, complete image package, print-ready
·Organic usage rights 90 days included
03Full campaign
Premium
Full reach across multiple formats and an entire journey.
·3 Reels and 2 Posts, largest scope, customized according to briefing
·5 Story Sets (up to 15 individual stories) throughout the entire journey
·Multiple regions possible, route according to your briefing
·Blog posts of 3,000 words or more, permanently searchable on Google
·Aerial footage in 4K, complete image package
·Organic usage rights: 6 months
Produced with high-quality, state-of-the-art equipment, full-frame cameras, drones and smartphones, including the Sony A7 V, DJI Mavic 4 Pro and DJI Mini 5 Pro. Editing included.
08How it Works

From inquiry to publication

01
Inquiry

Briefly describe what it's about and when it should take place.

02
Suggestion

My management will contact you within 48 hours with details regarding implementation, timeframe, and offer.

03
Production

Possibly on site, the timeframe depends on the format and scope.

04
Delivery

Approximately two weeks of post-production, then publication.

Portfolio Infinity Pool Hq
Request a collaboration

Tell me what you’re planning

Briefly explain the occasion and context, response within 48 hours.

Who would you like to book?
Desired building blocks

Response usually within 48 hours.

09Frequently Asked Questions

What clients usually ask

How does a collaboration work, from the initial inquiry to the go-live?+

My management will respond to your inquiry within 48 hours with a proposal for implementation, timeframe, and price. After the contract is signed, production begins, possibly on location, according to your brief, followed by approximately two weeks of post-production before publication. From confirmation to go-live, the process typically takes 3 to 6 weeks, depending on the destination and scope. Short-notice and seasonal bookings are possible upon request, provided travel arrangements are feasible.

What reach do you have?+

I reach 4M+ followers on Instagram. A Reel averages around 2.6 million views (Instagram Insights, last 12 months), with the most successful reaching 5.25 million. A feed post reaches approximately 1.5 million views, and a Story set over 152,000. The two most recent Tourism Board campaigns together garnered 19.3 million views and 395,310 likes.

Who is your audience?+

The community is 70.1 % men and 29.8 % women. 68.3 % are between 25 and 54, the travel audience with the most spending power. The largest markets are Germany at 42.4 %, France at 14.7 %, Italy at 10.8 %, Brazil at 6.7 % and the USA at 4.2 %. Around 74 % of the reach comes from the EU. This audience travels actively and books independently rather than through package deals.

What is included in a collaboration with me?+

That depends entirely on what you need: Instagram Reel, Post and Stories can be combined individually above, or you pick one of the three fixed collaboration packages. The packages are put together to deliver the best value for you and the best conversion for the campaign.

What does a collaboration with me cost?+

A collaboration with me starts at €4,700 for a story set with 3 sequences. A feed post costs from €11,700, a reel from €13,500. Campaign packages start at €14,900 with a reel or post plus a story set and are shown to 4M+ followers; if you choose the post, up to 10 images come with it. Larger packages with a reel and post, several story sets, drone footage and a complete image package are priced above that; a blog post and longer usage rights come with the largest package. The scope and price of large destination campaigns are agreed individually. Travel costs are not included and are usually covered by the client. 4K production, editing and 30 days of organic usage rights are included; longer terms, paid ad rights and exclusivity are itemised separately in the offer. Tell us your destination, region and budget range in your enquiry, my management will get back to you within 48 hours.

Which usage rights are included in a collaboration with me?+

In a collaboration with me, 30 days of organic use on the client’s channels are included; 90 days in the Professional package, 6 months in the Premium package. Longer terms can be added (3 months +15 %, 6 months +25 %, 12 months +40 %), as well as paid ad rights (from +30 %) and print, out-of-home, and TV usage. Each rights extension will be itemized separately in the offer.

What kind of evaluation will I receive after the campaign?+

You get the figures directly from Instagram's statistics: reach, impressions, saves, link clicks, and interactions for each format. The analysis is completely transparent and avoids bloated reporting.

Can Janet and I be booked together?+

Yes, and that's the cheapest way to significantly increase your reach. Janet has over 2.1 million followers (@janetsworld3 on Instagram), I have 4M+ . In a duo package, Janet is added at a reduced price. Janet joins the duo package at a reduced price. Duo campaigns start at €19,500. Both produce independent content on their respective channels, their reach is combined.

In which countries have you already produced?+

I have produced in 82 countries on all continents so far. The focus is on South America, the Middle East, Southeast Asia, Oceania and Europe. Production happens on location with my own 4K equipment including a drone; multi-day trips and several regions within one campaign are standard.

Do you work with tourism boards and destinations?+

Yes, that's my main focus. Most recently, I've worked on campaigns for Tourism New Zealand (around 9.8 million views, 188,500 likes) and Visit Saudi (around 9.5 million views, 206,810 likes). Typical formats include multi-day trips with Reels, feed posts, story sets, drone footage, and image packages for further use.

Is exclusivity possible for our destination?+

Time-limited exclusivity, no content for direct competitors before and after the campaign, can be booked contractually. Permanently excluding entire regions is agreed individually.

Are product campaigns possible without travel?+

Yes. Product campaigns can be implemented without travel and booked individually, a reel or post with a story set, produced at my current location. Product integration within an ongoing travel campaign is also possible.

In which languages is the production carried out?+

Production is primarily in English, communication with the community is also in English. German-language versions are possible; approximately 42% of the reach is in Germany.

Do you accept free trips or barter collaborations?+

No, as a rule not. Producing content is my profession, not a side job: concept, shoot, edit and publication take several working days, that cannot be paid for with a hotel night. Travel and accommodation costs are therefore added to the fee; they do not replace it.

Do you work with discount codes?+

There are deliberately no discount codes on my Instagram channel. A feed with a new code every week turns into a permanent commercial and loses exactly the trust that makes a recommendation work in the first place. I only recommend what I have used on the trip myself, that is why there are few collaborations, but every single one stands out. On the blog, discount or affiliate links are possible when they fit the content.

On which channels will the content appear?+

On Instagram (@_maxhaase_, verified, 4M+ followers) and, as an add-on or in the premium package, as a detailed travel report on max-haase.com. You also receive the photo package for your own channels.

All 82 countries where I have produced+

Albania, Andorra, Antarctica, Argentina, Armenia, Aruba, Australia, Austria, Barbados, Belgium, Bosnia and Herzegovina, Brazil, Bulgaria, Chile, China, Colombia, Croatia, Cuba, Curaçao, Cyprus, Czech Republic, Denmark, Dominica, Dominican Republic, El Salvador, Eswatini, Finland, France, Germany, Gibraltar, Greece, Guadeloupe, Guernsey, Hungary, India, Indonesia, Italy, Kenya, Kosovo, Latvia, Lesotho, Liechtenstein, Lithuania, Luxembourg, Malaysia, Martinique, Monaco, Montenegro, Morocco, Netherlands, New Zealand, Nicaragua, North Macedonia, Norway, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Serbia, Sint Maarten, Slovakia, Slovenia, South Africa, Spain, Sri Lanka, St. Kitts and Nevis, St. Lucia, Sweden, Switzerland, Thailand, Tunisia, Türkiye, Ukraine, United Arab Emirates, United Kingdom, Vatican City, Venezuela, Vietnam.

Media Kit

Max
HaaseGermany's most influential travel influencer

Instagram campaigns for destinations, hotels and premium brands, 4M+ followers, 74 % of them in Europe.

Max Haase on a street in Cappadocia
Cappadocia, Türkiye@_maxhaase_
Request collaborationView results
Followers4M+
Average views per reel · last 12Maround 2.6 million
countries visited82
Collaborations500+
Known from
#3Top European Instagram Influencers IZEA
01Reach

An audience that actually books

Germany's largest travel reach: travel-loving, with purchasing power, predominantly from Europe, Germany's largest single market.

Max Haase
@_maxhaase_
4M+
Instagram followers · verified account
approximately 70.1 % men29.8 % women
42.4 % from Germany57.6 % other
approximately 68.3 % between 25 and 54 years of age31.7 % other
around 2.6 million
Average views per reel
5.25 million
Strongest Reel · 12 Months

Focus: Adventure, aerial photography, premium travel, hotels.

Optional
Duo campaign with Janet

Janet Dannehl (@janetsworld3) reaches over 2.1 million followers, around 72% of whom are women. A jointly booked campaign appeals to both halves of the travel market, the same production, double the perspective.

6M+
Followers of Janet and me (individually)
02Instagram Insights

Who is actually watching?

Directly from the Instagram statistics of the most-followed German travel account @_maxhaase_, no estimate, no extrapolation. Views over twelve months, demographics and story reach over 30 days.

Average views per reelaround 2.6 million
Average story reachover 152,000
Average views per postaround 1.5 million
Gender
Male70%
Men
70,1 %
Women
29,8 %

A predominantly male audience, relevant for outdoor activities, technology, automotive and active travel.

AGE
68.3 % between 25 and 54
13–176,4 %
18–2422,3 %
25–3421,3 %
35–4430,8 %
45–5416,2 %
55–642,1 %
65+0,9 %
Top countries
Percentage of followers
Germany42,4 %
France14,7 %
Italy10,8 %
Brazil6,7 %
United States4,2 %
Other21,2 %
around 74 %
of followers from the European Union
03Performance of the content

What the latest posts achieve

The last six reels and posts, measured by views.

Reels
Views, last 12 months
015.250.131
024.236.553
033.542.841
042.897.452
052.811.896
062.686.914
Posts
Views, last 12 months
012.142.497
021.998.564
031.648.260
041.135.519
05986.720
06952.488
Stories
Reach per story, last 30 days
119,800 lowest188,100 highest
over 152,000
Average reach, almost constant across twelve consecutive stories.
04Case Studies

Two tourism boards, two campaigns

Likes and comments are publicly visible on Instagram. Views and story reach are taken from Instagram statistics and are documented with screenshots in the report.

Max Haase at Tasman Lake, New Zealand
CASE 01Tourism New Zealand
“100% Active.
100% New Zealand.”

Positioning New Zealand as an outdoor destination in the DACH market. Duo campaign with Janet.

around 9.8 million
Total views
188.500
Likes · 780 Comments
Reel “Roadtrip Through New Zealand”
73,700 Likes · 257 Comments
3.5 million
Reel “Active Side of New Zealand”
66,400 Likes · 302 Comments
2.6 million
Carousel “My favorite highlights”
48,400 Likes · 221 Comments
1.7 million
18+ Instagram Stories
Real-time over 11 days
approx. 2.0 million
Image from the Visit Saudi campaign
CASE 02Visit Saudi
Luxury Adventure,
retold

Positioning Saudi Arabia as a luxury adventure destination, beyond the desert cliché.

around 9.5 million
Total views
206.810
Likes · 764 Comments
Reel 1, Visit Saudi
123,565 Likes · 358 Comments
4.5 million
Reel 2, Visit Saudi
83,245 Likes · 406 Comments
2.8 million
15 Instagram Stories
120,000–170,000 views each
approx. 2.2 million
Both campaigns together
Viewsaround 19.3 million
Likes395.310
Comments1.544
Request this reach
05Portfolio

This is the product

A selection of recent works from the tourism, hotel, sports and brand campaign sectors.

Kitesurfing, KiteatVANtures
KiteatVANturescollaboration
Plitvice Lakes, Visit Croatia
Visit Croatiacollaboration
Max and Janet, Visit Saudi
Visit Saudicollaboration
InterContinental Phu Quoc
InterContinental Phu Quoccollaboration
Mercedes-Benz Places | Binghatti event
Mercedes-Benz Places | Binghatticollaboration
Foil Surfing, SiFly
SiFlycollaboration
Audi R8, Audi Cooperation
Audicollaboration
Fuze Tea Cooperation
Fuze Teacollaboration
Macaw Parrot, Visit Venezuela
Visit Venezuelacollaboration
NOMOS Glashütte
NOMOS Glashüttecollaboration
Audi Cooperation
Audicollaboration
06Partners

Previously collaborated with

A selection from over 500 collaborations.

Tourism Boardsover 30 destinations
Tourism New ZealandVisit SaudiGo TürkiyeColombia TravelVisit MoroccoArmenia TravelVisit Basque CountryVisit BrasilVisit NicaraguaTourism New ZealandVisit SaudiGo TürkiyeColombia TravelVisit MoroccoArmenia TravelVisit Basque CountryVisit BrasilVisit Nicaragua
Brands & Hotelsover 470 collaborations
AudiBMWVolkswagen RHilton HotelsMeliá HotelsRixos HotelsTurkish AirlinesSonyNOMOS GlashütteFuze TeaDove Men+CareKingston TechnologyAudiBMWVolkswagen RHilton HotelsMeliá HotelsRixos HotelsTurkish AirlinesSonyNOMOS GlashütteFuze TeaDove Men+CareKingston Technology

over 500 Collaborations since 2013 · Selection · Full list available upon request

“The collaboration with Max was the perfect example for how Influencer Marketing should work, uncomplicated and trustful! He delivered even more than promised and perfectly on time. It was not our last collaboration with him!”

Mark Bringmann, Brand Manager at AudiMark Bringmann
Brand Manager, Audi

“We worked together with Max for presenting our new Hilton Madinah Hotel. His work was very professional all the time and in particular very independent. What he delivered was exactly what we were looking for, thanks for the collaboration!”

Aimee Sieczko, Communications Manager at HiltonAimee Sieczko
Communications Manager, Hilton
07Services

Individual services or a fixed collaboration package

Everything can be booked individually, or as one of three fixed packages. Each item includes quantity, format, and usage rights, so you can approve a budget internally before we discuss numbers.

Fixed collaboration packages
01A format
Standard
One format, full reach, the fastest way to get started.
·1 Reel or Post, on average around 2.6 million views per Reel (last 12M)
·1 Story Set (up to 3 individual stories), average reach of approximately 152,000 per story
·Production in 4K including editing
·Videos and photos handed over for your own social media channels
·Organic usage rights: 30 days, extension available.
Most booked
02Multi-day
Professional
Reel and Post, double the visibility for several days.
·1 Reel and 1 Post, approx. 4.1 million views combined (last 12 months)
·3 Story Sets (up to 9 individual stories)
·Multi-day production, scope according to your briefing
·Aerial footage in 4K included, taken by drone
·Videos and photos handed over, complete image package, print-ready
·Organic usage rights 90 days included
03Full campaign
Premium
Full reach across multiple formats and an entire journey.
·3 Reels and 2 Posts, largest scope, customized according to briefing
·5 Story Sets (up to 15 individual stories) throughout the entire journey
·Multiple regions possible, route according to your briefing
·Blog posts of 3,000 words or more, permanently searchable on Google
·Aerial footage in 4K, complete image package
·Organic usage rights: 6 months
Individual services
Bookable individually or combined with any package
Instagram ReelVertical, 4K, editing included
Instagram PostSingle image or slideshow carousel
Instagram StoriesReal-time story progression with links
Promotional video 16:94K, for website, trade fair and paid advertising
Aerial footage4K drone, Mavic 4 Pro or Mini 5 Pro
Image package including rightsFull-frame camera, e.g. Sony A7 V, printable, per image
Blog postStarting at 3,000 words on max-haase.com
Duo campaign with @janetsworld34M+ (me) and 2.1M+ (Janet) Instagram followers
Long-term partnership / ambassador (3 · 6 · 12 months)One reel and one story set per month · Terms and conditions on request
Extended RightsPaid, Print, OOH

Produced with high-quality, state-of-the-art equipment, full-frame cameras, drones and smartphones, including the Sony A7 V, DJI Mavic 4 Pro and DJI Mini 5 Pro. Editing included.

08How it Works

From inquiry to publication

01
Inquiry

Briefly describe what it's about and when it should take place.

02
Suggestion

My management will contact you within 48 hours with details regarding implementation, timeframe, and offer.

03
Production

Possibly on site, the timeframe depends on the format and scope.

04
Delivery

Approximately two weeks of post-production, then publication.

Portfolio Infinity Pool Hq
Request a collaboration

Tell me what you’re planning

Briefly explain the occasion and context, response within 48 hours.

Who would you like to book?
Desired building blocks

Response usually within 48 hours.

09Frequently Asked Questions

What clients usually ask

How does a collaboration work, from the initial inquiry to the go-live?+

My management will respond to your inquiry within 48 hours with a proposal for implementation, timeframe, and price. After the contract is signed, production begins, possibly on location, according to your brief, followed by approximately two weeks of post-production before publication. From confirmation to go-live, the process typically takes 3 to 6 weeks, depending on the destination and scope. Short-notice and seasonal bookings are possible upon request, provided travel arrangements are feasible.

What reach do you have?+

I reach 4M+ followers on Instagram. A Reel averages around 2.6 million views (Instagram Insights, last 12 months), with the most successful reaching 5.25 million. A feed post reaches approximately 1.5 million views, and a Story set over 152,000. The two most recent Tourism Board campaigns together garnered 19.3 million views and 395,310 likes.

Who is your audience?+

The community is 70.1 % men and 29.8 % women. 68.3 % are between 25 and 54, the travel audience with the most spending power. The largest markets are Germany at 42.4 %, France at 14.7 %, Italy at 10.8 %, Brazil at 6.7 % and the USA at 4.2 %. Around 74 % of the reach comes from the EU. This audience travels actively and books independently rather than through package deals.

What is included in a collaboration with me?+

That depends entirely on what you need: Instagram Reel, Post and Stories can be combined individually above, or you pick one of the three fixed collaboration packages. The packages are put together to deliver the best value for you and the best conversion for the campaign.

What does a collaboration with me cost?+

A collaboration with me starts at €4,700 for a story set with 3 sequences. A feed post costs from €11,700, a reel from €13,500. Campaign packages start at €14,900 with a reel or post plus a story set and are shown to 4M+ followers; if you choose the post, up to 10 images come with it. Larger packages with a reel and post, several story sets, drone footage and a complete image package are priced above that; a blog post and longer usage rights come with the largest package. The scope and price of large destination campaigns are agreed individually. Travel costs are not included and are usually covered by the client. 4K production, editing and 30 days of organic usage rights are included; longer terms, paid ad rights and exclusivity are itemised separately in the offer. Tell us your destination, region and budget range in your enquiry, my management will get back to you within 48 hours.

Which usage rights are included in a collaboration with me?+

In a collaboration with me, 30 days of organic use on the client’s channels are included; 90 days in the Professional package, 6 months in the Premium package. Longer terms can be added (3 months +15 %, 6 months +25 %, 12 months +40 %), as well as paid ad rights (from +30 %) and print, out-of-home, and TV usage. Each rights extension will be itemized separately in the offer.

What kind of evaluation will I receive after the campaign?+

You get the figures directly from Instagram's statistics: reach, impressions, saves, link clicks, and interactions for each format. The analysis is completely transparent and avoids bloated reporting.

Can Janet and I be booked together?+

Yes, and this is the most cost-effective way to significantly increase reach. Janet has over 2.1 million followers (@janetsworld3 on Instagram), I have 4M+ . In a duo package, Janet is added at a reduced price. Duo campaigns start at €19,500. Both of us produce independent content on our respective channels, the reach is combined.

In which countries have you already produced?+

I have produced in 82 countries on all continents so far. The focus is on South America, the Middle East, Southeast Asia, Oceania and Europe. Production happens on location with my own 4K equipment including a drone; multi-day trips and several regions within one campaign are standard.

Do you work with tourism boards and destinations?+

Yes, that's my main focus. Most recently, I've worked on campaigns for Tourism New Zealand (around 9.8 million views, 188,500 likes) and Visit Saudi (around 9.5 million views, 206,810 likes). Typical formats include multi-day trips with Reels, feed posts, story sets, drone footage, and image packages for further use.

Is exclusivity possible for our destination?+

Time-limited exclusivity, no content for direct competitors before and after the campaign, can be booked contractually. Permanently excluding entire regions is agreed individually.

Are product campaigns possible without travel?+

Yes. Product campaigns can be implemented without travel and booked individually, a reel or post with a story set, produced at my current location. Product integration within an ongoing travel campaign is also possible.

In which languages is the production carried out?+

Production is primarily in English, communication with the community is also in English. German-language versions are possible; approximately 42% of the reach is in Germany.

Do you accept free trips or barter collaborations?+

No, as a rule not. Producing content is my profession, not a side job: concept, shoot, edit and publication take several working days, that cannot be paid for with a hotel night. Travel and accommodation costs are therefore added to the fee; they do not replace it.

Do you work with discount codes?+

There are deliberately no discount codes on my Instagram channel. A feed with a new code every week turns into a permanent commercial and loses exactly the trust that makes a recommendation work in the first place. I only recommend what I have used on the trip myself, that is why there are few collaborations, but every single one stands out. On the blog, discount or affiliate links are possible when they fit the content.

On which channels will the content appear?+

On Instagram (@_maxhaase_, verified, 4M+ followers) and, as an add-on or in the premium package, as a detailed travel report on max-haase.com. You also receive the photo package for your own channels.

All 82 countries where I have produced+

Albania, Andorra, Antarctica, Argentina, Armenia, Aruba, Australia, Austria, Barbados, Belgium, Bosnia and Herzegovina, Brazil, Bulgaria, Chile, China, Colombia, Croatia, Cuba, Curaçao, Cyprus, Czech Republic, Denmark, Dominica, Dominican Republic, El Salvador, Eswatini, Finland, France, Germany, Gibraltar, Greece, Guadeloupe, Guernsey, Hungary, India, Indonesia, Italy, Kenya, Kosovo, Latvia, Lesotho, Liechtenstein, Lithuania, Luxembourg, Malaysia, Martinique, Monaco, Montenegro, Morocco, Netherlands, New Zealand, Nicaragua, North Macedonia, Norway, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Serbia, Sint Maarten, Slovakia, Slovenia, South Africa, Spain, Sri Lanka, St. Kitts and Nevis, St. Lucia, Sweden, Switzerland, Thailand, Tunisia, Türkiye, Ukraine, United Arab Emirates, United Kingdom, Vatican City, Venezuela, Vietnam.

Max Haase
4M+ followers · 82 countries
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