Max
HaaseGermany's most influential travel influencer
Instagram campaigns for destinations, hotels and premium brands — over 4.2 million followers, 74 % of them in Europe.
An audience that actually books
Germany's largest travel reach: travel-loving, with purchasing power, predominantly from Europe — Germany's largest single market.
Focus: Adventure, aerial photography, premium travel, hotels.
Janet Dannehl (@janetsworld3) reaches over 2.4 million followers, around 72% of whom are women. A jointly booked campaign appeals to both halves of the travel market — the same production, double the perspective.
Who is actually watching?
Directly from the Instagram statistics of the most-followed German travel account @_maxhaase_ — no estimate, no extrapolation. Views over twelve months, demographics and story reach over 30 days.
A predominantly male audience — relevant for outdoor activities, technology, automotive and active travel.
What the latest posts achieve
The last six reels and posts, measured by views.
Two tourism boards, two campaigns
Likes and comments are publicly visible on Instagram. Views and story reach are taken from Instagram statistics and are documented with screenshots in the report.
100% New Zealand.”
Positioning New Zealand as an outdoor destination in the DACH market. Duo campaign with Janet.
retold
Positioning Saudi Arabia as a luxury adventure destination, beyond the desert cliché.
This is the product
A selection of recent works from the tourism, hotel, sports and brand campaign sectors.
Previously collaborated with
A selection from over 500 collaborations.
"The collaboration with Max was the perfect example for how Influencer Marketing should work — uncomplicated and trustful! He delivered even more than promised and perfectly on time. It was not our last collaboration with him!"
"We worked together with Max for presenting our new Hilton Madinah Hotel. His work was very professional all the time and in particular very independent. What he delivered was exactly what we were looking for — thanks for the collaboration!"
Individual services or a fixed collaboration package
Everything can be booked individually — or as one of three fixed packages. Each item includes quantity, format, and usage rights, so you can approve a budget internally before we discuss numbers.
From inquiry to publication
Briefly describe what it's about and when it should take place.
My management will contact you within 48 hours with details regarding implementation, timeframe, and offer.
Possibly on site — the timeframe depends on the format and scope.
Approximately two weeks of post-production, then publication.
Tell me what you're planning.
Briefly explain the occasion and context — response within 48 hours.
What clients usually ask
How does a collaboration work — from the initial inquiry to the go-live?+
My management will respond to your inquiry within 48 hours with a proposal for implementation, timeframe, and price. After the contract is signed, production begins — possibly on location, according to your brief — followed by approximately two weeks of post-production before publication. From confirmation to go-live, the process typically takes 3 to 6 weeks, depending on the destination and scope. Short-notice and seasonal bookings are possible upon request, provided travel arrangements are feasible.
What reach does Max Haase have?+
Max Haase has over 4.2 million followers on Instagram. A Reel averages around 2.6 million views (Instagram Insights, last 12 months), with the most successful reaching 5.25 million. A feed post reaches approximately 1.5 million views, and a Story set over 152,000. The two most recent Tourism Board campaigns together garnered 19.3 million views and 395,310 likes.
Who is Max Haase's target audience?+
The community is 70.1 % men and 29.8 % women. 68.3 % are between 25 and 54 — the travel audience with the most spending power. The largest markets are Germany at 42.4 %, France at 14.7 %, Italy at 10.8 %, Brazil at 6.7 % and the USA at 4.2 %. Around 74 % of the reach comes from the EU. This audience travels actively and books independently rather than through package deals.
What is included in a collaboration with Max Haase?+
That depends entirely on what you need: Instagram Reel, Post and Stories can be combined individually above, or you pick one of the three fixed collaboration packages. The packages are put together to deliver the best value for you and the best conversion for the campaign.
What does a collaboration with Max Haase cost?+
A collaboration with Max Haase starts at €4,700 for a story set with three sequences. A feed post costs from €11,700, a reel from €13,500. Campaign packages start at €14,900 with a reel or post plus a story set and are shown to over 4.2 million followers; if you choose the post, up to 10 images come with it. Larger packages with a reel and post, several story sets, drone footage and a complete image package are priced above that; a blog post and longer usage rights come with the largest package. The scope and price of large destination campaigns are agreed individually. Travel costs are not included and are usually covered by the client. 4K production, editing and 30 days of organic usage rights are included; longer terms, paid ad rights and exclusivity are itemised separately in the offer. Tell us your destination, region and budget range in your enquiry — my management will get back to you within 48 hours.
What usage rights are included in a collaboration with Max Haase?+
A collaboration with Max Haase includes 30 days of organic use on the client's channels; 90 days in the Professional package, and 6 months in the Premium package. Longer terms can be added (3 months +15 %, 6 months +25 %, 12 months +40 %), as well as paid ad rights (from +30 %) and print, out-of-home, and TV usage. Each rights extension will be itemized separately in the offer.
What kind of evaluation will I receive after the campaign?+
You get the figures directly from Instagram's statistics: reach, impressions, saves, link clicks, and interactions for each format. The analysis is completely transparent and avoids bloated reporting.
Can Max and Janet be booked together?+
Yes — and that's the cheapest way to significantly increase your reach. Janet has over 2.4 million followers (@janetsworld3 (on Instagram), together they have over 6.6 million followers. Janet is included in a duo package at a reduced price. Duo campaigns start at €19,500. Both produce independent content on their respective channels—their reach is combined.
In which countries has Max Haase already worked?+
Max Haase has produced in 82 countries on every continent. The focus is on South America, the Middle East, Southeast Asia, Oceania and Europe. Production happens on location with my own 4K equipment including a drone; multi-day trips and several regions within one campaign are standard.
Does Max Haase work with tourism boards and destinations?+
Yes, that's my main focus. Most recently, I've worked on campaigns for Tourism New Zealand (around 9.8 million views, 188,500 likes) and Visit Saudi (around 9.5 million views, 206,810 likes). Typical formats include multi-day trips with Reels, feed posts, story sets, drone footage, and image packages for further use.
Is exclusivity possible for our destination?+
Time-limited exclusivity — no content for direct competitors before and after the campaign — can be booked contractually. Permanently excluding entire regions is agreed individually.
Are product campaigns possible without travel?+
Yes. Product campaigns can be implemented without travel and booked individually — a reel or post with a story set, produced at my current location. Product integration within an ongoing travel campaign is also possible.
In which languages is the production carried out?+
Production is primarily in English — communication with the community is also in English. German-language versions are possible; approximately 42% of the reach is in Germany.
Does Max Haase accept free trips or barter collaborations?+
No, as a rule not. Producing content is my profession, not a side job: concept, shoot, edit and publication take several working days — that cannot be paid for with a hotel night. Travel and accommodation costs are therefore added to the fee; they do not replace it.
Does Max Haase use discount codes?+
There are deliberately no discount codes on my Instagram channel. A feed with a new code every week turns into a permanent commercial and loses exactly the trust that makes a recommendation work in the first place. I only recommend what I have used on the trip myself — that is why there are few collaborations, but every single one stands out. On the blog, discount or affiliate links are possible when they fit the content.
On which channels will the content appear?+
On Instagram (@_maxhaase_, verified, over 4.2 million followers) and — as an add-on or in the premium package — as a detailed travel report on max-haase.com. You also receive the photo package for your own channels.
All 82 countries in which Max Haase has produced+
Albania, Andorra, Antarctica, Argentina, Armenia, Aruba, Australia, Austria, Barbados, Belgium, Bosnia and Herzegovina, Brazil, Bulgaria, Chile, China, Colombia, Croatia, Cuba, Curaçao, Cyprus, Czech Republic, Denmark, Dominica, Dominican Republic, El Salvador, Eswatini, Finland, France, Germany, Gibraltar, Greece, Guadeloupe, Guernsey, Hungary, India, Indonesia, Italy, Kenya, Kosovo, Latvia, Lesotho, Liechtenstein, Lithuania, Luxembourg, Malaysia, Martinique, Monaco, Montenegro, Morocco, Netherlands, New Zealand, Nicaragua, North Macedonia, Norway, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Serbia, Sint Maarten, Slovakia, Slovenia, South Africa, Spain, Sri Lanka, St. Kitts and Nevis, St. Lucia, Sweden, Switzerland, Thailand, Tunisia, Türkiye, Ukraine, United Arab Emirates, United Kingdom, Vatican City, Venezuela, Vietnam.
Max
Haase
Travel and lifestyle production for tourism offices, hotel groups and premium brands. From 82 countries, for over ten years.
An audience that actually books
Travel-loving, with purchasing power, predominantly from Europe — Germany's largest single market.
Focus: Adventure, aerial photography, premium travel, hotels.
Janet Dannehl (@janetsworld3) reaches over 2.4 million followers, around 72% of whom are women. A jointly booked campaign appeals to both halves of the travel market — the same production, double the perspective.
Who is actually watching?
Directly from the Instagram statistics of the account @_maxhaase_ — no estimate, no extrapolation. Views over twelve months, demographics and story reach over 30 days.
A predominantly male audience — relevant for outdoor activities, technology, automotive and active travel.
What individual posts reach
Two tourism boards, two campaigns
Likes and comments are publicly visible on Instagram. Views and story reach are taken from Instagram's statistics.
100% New Zealand.”
Positioning New Zealand as an outdoor destination in the DACH market. Duo campaign with Janet.
retold
Positioning Saudi Arabia as a luxury adventure destination, beyond the desert cliché.
This is the product
A selection of recent works. Swipe to browse.
Previously collaborated with
A selection from over 500 collaborations.
…and over 470 further collaborations since 2013.
"The collaboration with Max was the perfect example for how influencer marketing should work — uncomplicated and trustful! He delivered even more than promised and perfectly on time."
"His work was very professional all the time. What he delivered was exactly what we were looking for."
Three ways to book this reach
Each item with quantity, format and usage rights — so that you can approve a budget internally before we talk about numbers.
Tell us what you have in mind and what your budget is — management will get back to you within 48 hours with a proposal.
From inquiry to publication
Briefly describe what it's about and when it should take place.
My management will contact you within 48 hours with details regarding implementation, timeframe, and offer.
Usually five to ten days, depending on the scope.
Approximately two weeks of post-production, then publication.
Tell me what you're planning.
Tell me what you're planning and what your budget is. I'll get back to you within 48 hours.
What clients usually ask
How does a collaboration work — from the initial inquiry to the go-live?+
My management will respond to your inquiry within 48 hours with a proposal for implementation, timeframe, and price. After the contract is signed, production begins — possibly on location, according to your brief — followed by approximately two weeks of post-production before publication. From confirmation to go-live, the process typically takes 3 to 6 weeks, depending on the destination and scope. Short-notice and seasonal bookings are possible upon request, provided travel arrangements are feasible.
What reach does Max Haase have?+
Max Haase has over 4.2 million followers on Instagram. A Reel averages around 2.6 million views (Instagram Insights, last 12 months), with the most successful reaching 5.25 million. A feed post reaches approximately 1.5 million views, and a Story set over 152,000. The two most recent Tourism Board campaigns together garnered 19.3 million views and 395,310 likes.
Who is Max Haase's target audience?+
The community is 70.1 % men and 29.8 % women. 68.3 % are between 25 and 54 — the travel audience with the most spending power. The largest markets are Germany at 42.4 %, France at 14.7 %, Italy at 10.8 %, Brazil at 6.7 % and the USA at 4.2 %. Around 74 % of the reach comes from the EU. This audience travels actively and books independently rather than through package deals.
What is included in a collaboration with Max Haase?+
That depends entirely on what you need: Instagram Reel, Post and Stories can be combined individually above, or you pick one of the three fixed collaboration packages. The packages are put together to deliver the best value for you and the best conversion for the campaign.
What does a collaboration with Max Haase cost?+
A collaboration with Max Haase starts at €4,700 for a story set with three sequences. A feed post costs from €11,700, a reel from €13,500. Campaign packages start at €14,900 with a reel or post plus a story set and are shown to over 4.2 million followers; if you choose the post, up to 10 images come with it. Larger packages with a reel and post, several story sets, drone footage and a complete image package are priced above that; a blog post and longer usage rights come with the largest package. The scope and price of large destination campaigns are agreed individually. Travel costs are not included and are usually covered by the client. 4K production, editing and 30 days of organic usage rights are included; longer terms, paid ad rights and exclusivity are itemised separately in the offer. Tell us your destination, region and budget range in your enquiry — my management will get back to you within 48 hours.
What usage rights are included in a collaboration with Max Haase?+
A collaboration with Max Haase includes 30 days of organic use on the client's channels; 90 days in the Professional package, and 6 months in the Premium package. Longer terms can be added (3 months +15 %, 6 months +25 %, 12 months +40 %), as well as paid ad rights (from +30 %) and print, out-of-home, and TV usage. Each rights extension will be itemized separately in the offer.
What kind of evaluation will I receive after the campaign?+
You get the figures directly from Instagram's statistics: reach, impressions, saves, link clicks, and interactions for each format. The analysis is completely transparent and avoids bloated reporting.
Can Max and Janet be booked together?+
Yes — and this is the most cost-effective way to significantly increase reach. Janet has over 2.4 million followers (@janetsworld3 on Instagram), and together they have over 6.6 million. Janet is included in a duo package at a reduced price. Duo campaigns start at €19,500. Both produce independent content on their respective channels — their reach is combined.
In which countries has Max Haase already worked?+
Max Haase has produced in 82 countries on every continent. The focus is on South America, the Middle East, Southeast Asia, Oceania and Europe. Production happens on location with my own 4K equipment including a drone; multi-day trips and several regions within one campaign are standard.
Does Max Haase work with tourism boards and destinations?+
Yes, that's my main focus. Most recently, I've worked on campaigns for Tourism New Zealand (around 9.8 million views, 188,500 likes) and Visit Saudi (around 9.5 million views, 206,810 likes). Typical formats include multi-day trips with Reels, feed posts, story sets, drone footage, and image packages for further use.
Is exclusivity possible for our destination?+
Time-limited exclusivity — no content for direct competitors before and after the campaign — can be booked contractually. Permanently excluding entire regions is agreed individually.
Are product campaigns possible without travel?+
Yes. Product campaigns can be implemented without travel and booked individually — a reel or post with a story set, produced at my current location. Product integration within an ongoing travel campaign is also possible.
In which languages is the production carried out?+
Production is primarily in English — communication with the community is also in English. German-language versions are possible; approximately 42% of the reach is in Germany.
Does Max Haase accept free trips or barter collaborations?+
No, as a rule not. Producing content is my profession, not a side job: concept, shoot, edit and publication take several working days — that cannot be paid for with a hotel night. Travel and accommodation costs are therefore added to the fee; they do not replace it.
Does Max Haase use discount codes?+
There are deliberately no discount codes on my Instagram channel. A feed with a new code every week turns into a permanent commercial and loses exactly the trust that makes a recommendation work in the first place. I only recommend what I have used on the trip myself — that is why there are few collaborations, but every single one stands out. On the blog, discount or affiliate links are possible when they fit the content.
On which channels will the content appear?+
On Instagram (@_maxhaase_, verified, over 4.2 million followers) and — as an add-on or in the premium package — as a detailed travel report on max-haase.com. You also receive the photo package for your own channels.
All 82 countries in which Max Haase has produced+
Albania, Andorra, Antarctica, Argentina, Armenia, Aruba, Australia, Austria, Barbados, Belgium, Bosnia and Herzegovina, Brazil, Bulgaria, Chile, China, Colombia, Croatia, Cuba, Curaçao, Cyprus, Czech Republic, Denmark, Dominica, Dominican Republic, El Salvador, Eswatini, Finland, France, Germany, Gibraltar, Greece, Guadeloupe, Guernsey, Hungary, India, Indonesia, Italy, Kenya, Kosovo, Latvia, Lesotho, Liechtenstein, Lithuania, Luxembourg, Malaysia, Martinique, Monaco, Montenegro, Morocco, Netherlands, New Zealand, Nicaragua, North Macedonia, Norway, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Serbia, Sint Maarten, Slovakia, Slovenia, South Africa, Spain, Sri Lanka, St. Kitts and Nevis, St. Lucia, Sweden, Switzerland, Thailand, Tunisia, Türkiye, Ukraine, United Arab Emirates, United Kingdom, Vatican City, Venezuela, Vietnam.
German
English