Max & Janet — 6.6M+ Followers Travel Duo

Max Haase (4.2 million followers) and Janet Dannehl (2.3 million) together reach 6.7 million followers on Instagram, TikTok, and YouTube—one of the largest combined reach figures in the German travel segment. Duo campaigns are run simultaneously on both channels, thus reaching target groups in Germany, Austria, and Switzerland (DACH region) twice and significantly increasing brand recall.

Road trips, cruises, honeymoons, and luxury hotels benefit most from the duo format. The authentic couple's narrative creates emotional intimacy and generates higher engagement than solo content. Lifestyle brands (fashion, jewelry, perfume) and destination marketing for romantic destinations (Maldives, Amalfi Coast, Bali) also perform above average with duo content.

Duo packages typically cost 50–80 (%) more than a comparable solo booking—significantly cheaper than two separate bookings. Booking both creators simultaneously provides coordinated, cohesive content. The final price depends on the scope, destination, and deliverables. Inquiries can be sent to [email protected], specifying the desired duo package format.

A duo booking covers both channels: Max posts on Instagram (Reels, Stories, Feed), TikTok, and YouTube. Janet posts on Instagram and her blog, janetsworld3.de. Together, they create posts on 5+ channels simultaneously. If you don't want a duo booking, you can also book just one of the two creators individually—their channels can be booked independently.

Both are possible. For duo bookings, Max and Janet travel together and produce content from two perspectives—a masculine adventure aesthetic (Max) and a feminine lifestyle approach (Janet). Separate trips can also be booked for solo campaigns. Separate solo bookings are suitable when a brand wants to specifically target only one audience.

Strong matches: luxury cruise lines, 5-star resorts, wedding and honeymoon destinations, lifestyle brands (fashion, accessories, beauty in a travel context), premium car rental companies for road trips. Less suitable: purely adventure-oriented outdoor niches (solo trekking, extreme sports) or very budget-oriented brands — the duo content is visually high-quality and clearly positions itself in the premium segment.

Max focuses on drone perspectives, landscapes, adventures, and the technical aspects of travel. Janet emphasizes culinary experiences, wellness, styling, and the emotional aspect of the experience. Together, they create a well-rounded picture of the destination—informative and emotional at the same time. This appeals to different decision-makers and increases the overall impact of the campaign.

Yes. Multi-destination duo trips—e.g., Oman + Maldives, or an island-hopping itinerary—are available. Each destination gets its own content block. The couple's shared travel narrative connects the destinations into a single story, significantly increasing engagement and storytelling quality compared to individual snippet posts. Early briefing (12+ weeks) is recommended.