About Max Haase

My story

It all started in 2013—with a backpack, a simple camera, and the desire to see more of the world. Back then, I never imagined it would become a full-time job. I shared my first travel photos on Instagram, simply because I wanted to capture the moments. That it would grow into a community of over 4.3 million people was unplanned—but that's precisely what makes the story authentic.

Today I've traveled to over 82 countries. From the Alps to New Zealand, from Saudi Arabia to the Caribbean, from Kenya to the Philippines. Every country has helped me grow—as a photographer, as a creator, and as a person. What motivates me isn't the next follower count, but the moment a picture evokes an emotion. When someone writes, "I'm booking this trip because of you."„

The path from hobby to profession was neither straightforward nor easy. There were years when I created content alongside a regular job. Late nights on my laptop, getting up early for the perfect lighting while others were on vacation. But it's precisely this passion that my community senses—and that builds trust with brands.

What defines me as a creator

My content has a distinct style: drone footage from unique perspectives, cinematic reels, and authentic storytelling. I don't show the typical tourist photo, but rather the perspective you only get with the right equipment, perfect timing, and over 10 years of experience.

What sets me apart from many other creators is my authenticity and unwavering commitment to quality. When I enter into a collaboration, it's because I genuinely believe in the product or destination—not because someone else has decided it for me. My community senses this, and that's why my engagement rates are significantly above the industry average. All collaboration requests are handled through my management team—this ensures that every project receives the professional attention it deserves.

My followers are 711,130 male, with a core age range of 25 to 44 – a high-spending, travel-loving target group actively seeking inspiration for their next adventure. No passive scrolling, but genuine interest.

My equipment

For my work, I rely on professional equipment that offers both quality and portability. Whether it's a mountain hike or a luxury resort — I'm always prepared.

Numbers that speak for themselves

Over the course of more than a decade, I have worked with over 500 brands and tourism boards — including Audi, BMW, Hilton, Turkish Airlines, Sony, Volkswagen R, Meliá Hotels and numerous national tourism boards such as New Zealand, Saudi Arabia, Colombia, Morocco and Turkey.

My content has been featured in media outlets such as Die Welt, Der Spiegel, SWR, Antenne Bayern, and BR Radio. ITB Berlin 2026—the world's largest travel trade show—confirmed the growing importance of travel creators for destination marketing, an area in which I have been a leading figure for years.

What these numbers really mean: When I feature a location, people book flights. When I recommend a hotel, inquiries increase. This isn't a marketing buzzword—these are measurable results confirmed by my partners.