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What I offer

Tailor-made content packages for tourism boards, hotels and lifestyle brands

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Content impressions

A selection of recent works — click to enlarge.

TourismSportsFashionBusinessTourismLifestyleBusinessLifestyleOutdoorFashionLifestyleTourism

Frequently Asked Questions about Collaboration

How does a collaboration work — from the initial inquiry to the go-live?

After receiving your inquiry, our management team will get back to you as soon as possible. Based on your wishes and goals, we will develop a customized offer. Once the contract is signed, the on-location shoot will take place (5–10 days), followed by post-production (approximately 2 weeks). Short-term seasonal campaigns are possible upon request.

Which content deliverables are standard?

Standard package: daily Instagram Stories covering the entire trip, 1–3 slideshow posts, and 1–3 Reels. Optionally, a detailed SEO blog article on max-haase.com is also available. 4K drone footage is included. The scope of content is customized for each campaign.

What usage rights are included?

The standard license includes usage on your own brand channels (social media, website, newsletter) for 12 months. Extended rights for print, out-of-home advertising, paid meta/Google ads, or unlimited usage are available as add-ons and are precisely defined in the contract.

What KPIs and reporting can I expect?

After your campaign ends, you'll receive screenshots directly from Instagram Insights — reach, impressions, saves, link clicks, and engagement rate per format. Maximum transparency, no bloated reports.

Is exclusivity possible for my destination?

Temporary exclusivity—for example, no content for direct competitors before and after the campaign—can be booked contractually. Permanent exclusion of an entire region is agreed upon individually.

What is the scope of a typical destination trip?

Standard on-location time is 5–10 days. Short trips to cities or small islands take 3–5 days, while large country campaigns take 10–14 days. I plan the route based on your briefing to deliver authentic and varied content.

Are pure blog packages or pure social media packages available?

Yes. Pure blog SEO packages without social media posting, as well as pure social media packages without blog articles, are possible. Experience shows that the combination achieves the highest overall ROI, but both individual formats have their use cases.