Book Luxury Travel Influencer: Max Haase for luxury hotels and premium brands
Travel experiences instead of product photos: Storytelling with photos, videos and drones for resorts, hotels and premium brands.
Luxury travel isn't made desirable by a hotel room view, but by the feeling a trip evokes. Therefore, anyone looking to book a luxury travel influencer needs more than just beautiful product photos: they need a distinctive visual language, credible storytelling, and experiences that truly showcase the character of a luxury hotel, resort, or premium brand. Max Haase develops such travel stories for social media, editorial content, and the client's own channels.
What high-quality luxury travel content must deliver
In the luxury segment, the presentation determines whether content appears exclusive or interchangeable. Architecture, lighting, landscape, service, and atmosphere must appear as a cohesive whole. A suite can be part of the narrative, but it is not automatically the narrative. Only the journey from the morning view, through a special experience, to the evening at the resort conveys what a stay truly feels like.
A clear visual language translates the brand's positioning into motifs and movement. Calm sequences can emphasize privacy and a slower pace of life; wide perspectives place a resort within its landscape; details make design and service tangible. The goal is not to create the most comprehensive inventory possible. A few well-chosen scenes are more likely to create a high-quality overall impression than a series of unconnected views.
Experiences instead of mere product photos
Luxury travel thrives on access, context, and memory. That's why the cameras don't just focus on rooms, vehicles, or amenities, but on specific moments: arriving at an extraordinary location, an activity in nature, a change of perspective, or returning to comfortable accommodations. The product remains visible, but is embedded in a narrative. This allows the audience to understand the role the hotel or brand plays in the journey.
For a resort, this might mean highlighting the contrast between activity and relaxation. For a premium brand, a product can naturally be integrated into the travel experience rather than presented in isolation. This form of storytelling preserves the high-quality feel and gives each element a function within the narrative.
Storytelling with a comprehensible arc of suspense
A good production begins with a central idea. What should remain in the viewer's memory after watching: retreat, discovery, adventure, or the combination of nature and comfort? From this, a narrative arc emerges, comprising an introduction, an experience, and a conclusion. Short social media posts condense this sequence; stories accompany individual situations in real time; a more comprehensive post can provide lasting context for background information, the route, and the experiences.
The key is striking a balance between brand messaging and the personal travel experience. Luxury content is most compelling when it isn't structured like a catalog. A clear briefing sets goals, essential elements, and parameters, while still allowing ample room for visually discovering the unique aspects of the destination.
„"We worked together with Max for presenting our new Hilton Madinah Hotel. His work was very professional all the time and in particular very independent. What he delivered was exactly what we were looking for."“
Aimee Sieczko, Communications Manager, Hilton
Formats for luxury hotels, resorts and premium brands
The choice of formats depends on the campaign objective, travel itinerary, and desired use. Individual services can be combined or planned as a cohesive production over several days. The following are particularly possible:
- Instagram Reels as vertical videos in 4K including editing, to tell a story about a journey in a compact and dynamic way.
- Instagram posts as single images or slideshow carousels for strong visuals and a visual sequence.
- Instagram Stories as an accompanying real-time video with agreed-upon links.
- A promotional video in 16:9 format and in 4K for website, trade fair or other agreed uses.
- Aerial photography in 4K, provided that location, weather and applicable regulations permit the use of drones.
- A print-ready image package from the production for the client's own channels.
- A detailed blog post that documents the experience beyond the short-term social media post.
The most suitable combination is defined in advance. A reel can provide an emotional framework, a carousel can delve deeper into the key moments, and stories can accompany the experience from a direct perspective. A photo package and image film expand the production into a content library, the usage and duration of which are clearly defined in the offer.
From inquiry to publication
1. Clarify the goal and framework
The process begins with the occasion, desired timeframe, destination, and communication objective. Equally important are the desired formats, mandatory themes, existing brand guidelines, and planned uses. A luxury hotel, for example, might focus on a new experience, while a premium brand might want to showcase its role within a travel experience.
2. Coordinate the concept and scope of services
Based on the inquiry, a proposal for implementation, timeframe, and price is developed. The number and type of content, production scope, approvals, and usage rights are specifically defined. This ensures that both parties know what results are expected and where creative freedom lies before production begins.
3. Produce on site
The production follows the agreed-upon framework and can take several days depending on its scope. On location, planned key scenes are interwoven with authentic travel moments. Weather, lighting, and the actual flow of events are creatively incorporated without losing sight of the agreed-upon core messages.
4. Edit, coordinate and publish
After the trip, selection, editing, and post-production follow. Factual details such as names or locations can be reviewed in a pre-arranged meeting. The content is then published or delivered according to the schedule. After the campaign, the agreed-upon key performance indicators (KPIs) can be transparently analyzed.
High-end travel experience by Max Haase
Max Haase has worked as a professional travel creator for over ten years. His experience spans more than 82 countries and over 500 collaborations and partnerships with tourism boards. He combines international travel experience with the knowledge of how to translate a brief into a cohesive visual story. More about the role of a professional travel creator is explained in the Guide: What is a Travel Influencer?.
The range of personally experienced luxury adventure situations provides concrete visual reference points: overwater villas on the Red Sea with snorkeling on pristine reefs, desert safaris through the Hejaz Mountains and private dining on a sandbank; kitesurfing in Fuerteventura with a retreat to a private villa; a safari in Kenya with an overnight stay in a lodge in the savanna; island hopping in the Philippines with a private boat; hiking in Madeira followed by relaxation at the infinity pool; as well as the combination of coastal adventure and culinary delights in the Basque Country.
These examples demonstrate the diverse ways in which luxury can be expressed: not solely through material possessions, but also through proximity to nature, unique activities, privacy, and comfortable retreats. Further personally experienced combinations of adventure and comfort are presented in the... Luxury Adventure Travel Guide.
Campaigns with tourism boards, hotels and brands
Two Tourism Board campaigns with verifiable reach and a selection of partners from over 500 collaborations.
„"100% Active. 100% New Zealand."“
Total views: New Zealand positioned as an outdoor destination in the DACH market, as a duo campaign with Janet.
Luxury Adventure, retold
Total views: Saudi Arabia as a luxury adventure destination beyond the desert cliché.
Duo collaboration with Janet
A joint campaign with Janet Dannehl is also possible. The duo tells the same story from two distinct perspectives. This can be particularly useful for hotels, resorts, and destinations, showcasing how two people experience a stay together, while still creating different themes, moments, and viewpoints.
Joint production is ideal for couple travel and campaigns that require more than one personal perspective. As with any collaboration, the scope, roles, and content are defined in advance. This ensures clarity about which content Max, which Janet, and which they will both create together.
What matters in the briefing
A successful briefing begins by outlining the desired effect. Should the resort be positioned as a private retreat, a base for adventures, or a combination of both? This is followed by key messages, mandatory information, potential activities, and organizational boundaries. A list of motivations can provide guidance but shouldn't predetermine every aspect.
- Document the campaign's objective and desired perception.
- Define the formats, number of items, and publication period.
- Provide brand guidelines, mandatory motifs and factual information.
- Clearly agree on usage rights, durations and intended channels.
- Allow time for production, post-processing, and a thorough review.
The on-site logistics also need to be included in the planning. Access, shooting times, permits, and contact persons should be clarified well in advance. The better the organizational preparations, the more attention can be paid during production to lighting, atmosphere, and spontaneous moments.
FAQ
What is a luxury travel influencer?
A luxury travel influencer shares high-end travel experiences with an audience, combining personal experience with professional content production. The focus is not just on accommodations or products, but on service, atmosphere, destination, and special activities, all woven together into a cohesive narrative.
What distinguishes Luxury from regular travel collaborations?
Luxury collaborations demand a particularly consistent visual language and meticulous storytelling. Exclusivity is conveyed not only through furnishings, but also through access, privacy, design, and experiences. Therefore, planning, lighting, details, and the seamless integration of the brand are especially important.
How does a collaboration work?
Following the initial inquiry, the objectives, timeframe, formats, production framework, and usage rights are agreed upon. This is followed by a proposal and planning phase, production (possibly on-site), and selection and post-production. After a final, agreed-upon review, the content is delivered or published.
Which formats can be booked?
Depending on the campaign, Instagram Reels, posts, Stories, promotional videos, aerial shots, print-ready photos, and a detailed blog post are all possibilities. These formats can be used individually or combined as a coordinated series. The specific scope will be agreed upon to match the communication objective.
Can Max and Janet be booked together?
Yes. A duo campaign with Janet Dannehl is optional. Both can produce independent content and also share joint experiences. The perspectives and services included in the campaign will be clearly defined in advance.
Luxury travel campaign request
Specify the hotel or brand, location, travel dates, and desired format. Conditions upon request; you will receive a customized offer.
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