Influencer collaboration for hotels: Process, formats and briefing
This is how a paid creator collaboration works for hotels and resorts: from the initial inquiry to on-site production and usage rights.
It is difficult to explain a hotel in a single photo. How arrival, rooms, breakfast, and the surroundings combine into a memorable stay is what creators turn into images, videos, and text. Hotels that want to work with a travel creator should know in advance what is involved: a clear project brief, content rights, and a realistic timeline. This page describes how a collaboration with Max Haase works, who has worked as a professional travel creator for over ten years.
Paid collaboration instead of a free stay
A hotel collaboration is a commission with defined content, deadlines, and usage rights. This distinguishes it from a stay without a fee. As a rule, pure barter deals are not part of Max Haase's offering: professional equipment, travel planning, and post-production are work that is part of the agreed terms.
- The hotel receives defined content instead of random posts.
- Approvals and usage rights are set out in the offer in advance.
- The content is created according to an agreed plan.
What content a hotel can receive
Reels in 4K
Vertical videos including editing that combine arrival, room, surroundings and special moments in a few seconds.
Posts and carousels
Individual images or slideshows for the strongest motifs and an orderly sequence through the house.
Stories
Runs alongside in real time, with agreed links. One story set comprises 3 sequences.
Aerial photographs and image package
Aerial photographs in 4K, provided that location, weather and applicable rules permit the use of drones, plus a printable image package for the hotel's own channels.
Additionally possible
Depending on the campaign objective, a 16:9 brand film in 4K and a detailed blog post complement the social media content. The blog post is included in the largest package or can be added as an option and ensures the campaign remains discoverable on Google. The most suitable combination is determined in advance.
From inquiry to publication
1. Inquiry and framework
The hotel specifies the occasion, desired time period, formats, and goal via the Collaboration page. The management responds within 48 hours with a proposal for implementation, timeframe, and offer.
2. Offer and contract
Content, production scope, approvals, and usage rights are specifically defined. Production begins after the contract is signed.
3. Local production
Typically five to ten days, depending on the scope. Travel expenses are not included and are usually covered by the client.
4. Post-processing and publication
Approximately two weeks of post-production, followed by publication according to the agreed-upon plan. From approval to go-live, it typically takes 3 to 6 weeks, depending on the destination and scope.
What a hotel should prepare in advance
- Goal and target group of the campaign
- Period and season
- Must-haves and no-gos, such as room categories, restaurant, spa or activities
- Local contact person and access to all areas to be shown
- Rules for drone flights at the location
- Existing brand guidelines
A good briefing defines goals, must-have motifs and framework conditions, and leaves room to discover the specific features on site.
We worked together with Max for presenting our new Hilton Madinah Hotel. His work was very professional all the time and in particular very independent. What he delivered was exactly what we were looking for — thanks for the collaboration!
Aimee Sieczko, Communications Manager, Hilton
Usage rights and duration
The offer specifies how long and where a hotel may use the content.
- Organic usage rights are included for 30 days, 90 days or 6 months, depending on the package.
- Extended rights (Paid, Print, OOH) are available upon request.
- Videos and photos are available for the hotel's social media channels.
Terms on request.
Campaigns with tourism boards, hotels and brands
Two Tourism Board campaigns with verifiable reach and a selection of partners from over 500 collaborations.
100% Active. 100% New Zealand.
Total views: New Zealand positioned as an outdoor destination in the DACH market, as a duo campaign with Janet.
Luxury Adventure, retold
Total views: Saudi Arabia as a luxury adventure destination beyond the desert cliché.
FAQ
How much does an influencer collaboration cost for a hotel?
The rates depend on the scope, formats, and usage rights and are offered individually. Terms on request via the Collaboration page.
How much lead time does a hotel need?
From approval to go-live, it typically takes 3 to 6 weeks, depending on the destination and scope. Short-notice and seasonal bookings are possible after consultation, provided the travel plans align.
Does a hotel have to book through an agency?
Inquiries go through the Collaboration page directly to Max Haase's management. It responds within 48 hours.
Who will cover the travel expenses?
Travel expenses are not included and are usually covered by the client. Details will be specified in the offer.
Are there any barter partnerships?
Generally not. A stay without payment is not part of the offer, because production and post-production are part of the paid collaboration.
Is a joint campaign possible?
A duo campaign with Janet Dannehl is optional. The scope and roles will be determined in advance.
Request a hotel collaboration
Please state the hotel or brand, location, travel dates, and desired formats. Terms on request; you will receive an individual offer.
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