Book a German travel influencer: Max Haase for Tourism Boards and Brands
Where the community is located, how production takes place and how the collaboration works: facts for international clients.
Anyone wanting to reach travelers from Germany and the rest of Europe needs a creator whose community is already established there. Max Haase has been active as a travel creator since 2013, has implemented collaborations with tourism boards, hotels, and premium brands, and is listed as the number one German travel influencer on the press page. This page shows where his reach comes from, how his content is produced, and what international clients should know beforehand.
Where the reach comes from
The largest markets in the community, according to the information on the Collaboration page:
- Germany: 42.4%
- France: 14.7%
- Italy: 10.8%
- Brazil: 6.7%
- USA: 4.2%
Approximately 74% of followers come from the EU. 68.3% of the community are between 25 and 54 years old, 70.1% are men and 29.8% are women.
Why a German creator for European campaigns
Germany as the largest single market
42.4% of the community are from Germany. For destinations and brands looking to reach the German-speaking market, this means the reach lies directly within the target group.
Europe as a whole market
Approximately 74% of followers come from the EU. After Germany, France and Italy are the largest markets.
Language and production
Production is primarily in English, and communication with the community is also conducted in English. German-language versions are possible.
Experience with Tourism Boards
More than 500 collaborations, including Tourism New Zealand, Visit Saudi, Go Türkiye and Visit Basque Country.
Rankings and awards
- #1 German Travel Influencer (Media Label and Likeometer)
- #3 Top European Instagram Influencers (IZEA Ranking)
- #26 Global Travel Influencer (HypeAuditor Ranking)
Sources and evidence: Press and media.
This is how the collaboration works
1. Inquiry
Clients specify the goal, location, time period and desired formats via the Collaboration page. The management responds within 48 hours with a proposal for implementation, timeframe, and offer.
2. Offer and contract
Content, production scope, approvals, and usage rights are specifically defined. Production begins after the contract is signed.
3. Production
On-site work may be required, typically lasting five to ten days, depending on the scope. Travel expenses are not included and are usually covered by the client.
4. Publication
Approximately two weeks of post-production, then publication. From approval to go-live, it usually takes 3 to 6 weeks, depending on the destination and scope.
Campaigns with tourism boards, hotels and brands
Two Tourism Board campaigns with verifiable reach and a selection of partners from over 500 collaborations.
100% Active. 100% New Zealand.
Total views: New Zealand positioned as an outdoor destination in the DACH market, as a duo campaign with Janet.
Luxury Adventure, retold
Total views: Saudi Arabia as a luxury adventure destination beyond the desert cliché.
FAQ
Where does Max Haase's audience come from?
Germany is the largest single market with 42.4%, followed by France with 14.7%, Italy with 10.8%, Brazil with 6.7%, and the USA with 4.2%. Approximately 74% of followers come from the EU.
In which language is the production carried out?
Primarily in English, including communication with the community. German-language versions are possible.
What does a collaboration cost?
The rates depend on the scope, formats, and usage rights and are offered individually. Terms on request via the Collaboration page.
How much lead time is needed for a booking?
From approval to go-live, it usually takes 3 to 6 weeks. Short-notice and seasonal bookings are possible after consultation, provided the travel plans are compatible.
Do I have to book through an agency?
Inquiries go through the Collaboration page directly to Max Haase's management.
Is a duo campaign possible?
Optionally, yes, together with Janet Dannehl. Scope and roles will be determined in advance.
Request a German travel influencer
Tell us your destination, market, timeframe, and desired formats. Terms on request; you will receive an individual offer.
More on this topic: Book a Travel Content Creator · Book Luxury Travel Influencer · Guide: Book travel influencers
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