Book a travel content creator: Max Haase for Tourism Boards, Hotels and Brands
Photo, video and drone from a single source: content that brings destinations, accommodations and brands to life.
Anyone looking to hire a travel content creator needs more than just beautiful travel photos. Tourism boards, hotels, and brands require content that makes a destination understandable, conveys its atmosphere, and can be used across various channels. Max Haase combines travel experience with professional photo, video, and drone production to achieve this. From a clear brief, he develops a visual story that seamlessly integrates landscapes, accommodations, experiences, and brand messages into a cohesive whole.
Travel content for destinations, hotels and brands
A travel content creator translates a tourist offer into images and stories. For a destination, this might be a route through several regions; for a hotel, the journey from first impression to a unique experience; and for a brand, the credible integration of a product into a travel experience. Crucially, the visuals shouldn't stand alone in isolation. They should convey the feeling of a place, what guests can experience there, and what makes the offering stand out.
Max produces photo and video content for tourism campaigns, hotel communications, and brand collaborations. This includes classic perspectives as well as dynamic scenes and aerial shots. As a drone photographer, he can showcase landscapes, coastlines, streets, architecture, and the location of accommodations from a perspective impossible from the ground. The feasibility of drone footage at a specific location is assessed during the planning phase.
A collaboration can focus on a single piece of content or combine several formats. For example, a short, attention-grabbing introduction can be combined with in-depth images and an ongoing travel narrative. The most suitable combination depends on the campaign objective, the travel itinerary, the channels, and the desired usage. Those who would like to first understand the roles in tourism marketing will find further information in... Guide to travel influencers for brands and tourism boards further orientation.
What kind of content does a travel content creator provide?
Photography for campaigns and own channels
Professional travel photography showcases landscapes, architecture, rooms, restaurants, activities, and details. This provides tourism boards with a diverse selection of images depicting various locations and experiences. Hotels can use these images to tell the story of their accommodation, its surroundings, and the guest's stay. For brands, the focus is on seamless integration into a real travel situation. The specific selection of images is agreed upon before production.
Video and Reels
Moving images connect places, movement, and atmosphere. Vertical reels are ideal for a concise story with quick visual transitions. Longer or horizontal videos can showcase a travel itinerary, accommodation, or multiple campaign stages in more detail. Services can include concept development, filming, and editing. The number, length, orientation, and distribution of videos are determined according to the project requirements, ensuring that production is optimized for the intended channels from the outset.
Drone footage
Aerial photographs provide orientation and show scale: the location of a resort on the coast, a road through a landscape, or the interplay of several places. Max works as a drone photographer and can integrate aerial photo and video footage into the visual narrative. The drone doesn't replace the proximity of the ground. Its strength lies in the interplay with details, activities, and human perspectives.
Social media content and image packages
Depending on the brief, reels, posts, carousels, and story series can be combined with a photo package. This gives a campaign multiple touchpoints instead of just a single image. Stories can accompany impressions along a journey, while a reel condenses the key scenes. Photos provide clients with material for further communication within the agreed-upon framework. The exact composition is not a standard requirement but is defined for each specific project.
"The collaboration with Max was the perfect example for how influencer marketing should work — uncomplicated and trustful! He delivered even more than promised and perfectly on time."
Mark Bringmann, Brand Manager, Audi
Typical areas of application
Travel content can drive a new campaign or complement existing communications. Tourism boards use it to visually position regions, seasons, routes, or specific types of travel. Hotels and resorts can showcase rooms, facilities, service, cuisine, and the surrounding area as a cohesive travel experience. Brands utilize travel productions when a product needs to credibly align with outdoor activities, mobility, technology, lifestyle, or any other aspect of travel.
- Destination campaigns for countries, regions and cities
- Hotel opening, repositioning, or seasonal communication
- Visual representation of road trips, round trips and multiple campaign locations
- Photo and video material for social media, website and other agreed channels
- Brand integration into an authentic travel or outdoor situation
- Content series that tell a story across multiple formats
The most effective selection depends on the communication objective. If the primary goal is to generate awareness for a destination, different scenes and formats are needed than for a detailed hotel presentation or a production for the brand's own channels. A good briefing therefore specifies not only locations, but also the objective, core message, desired themes, and intended use.
This is how the collaboration works
1. Inquiry and framework
The initial steps involve defining the occasion, timeframe, and nature of the collaboration. Information regarding the destination or accommodation, the campaign objective, desired formats, and planned usage is helpful. Fixed travel dates, relevant locations, and organizational requirements should also be specified early on. This information allows us to assess which production approach best suits the project.
2. Briefing and scope of services
The next step involves defining the themes, messages, and deliverables. This includes, for example, the number of photos and videos, reels, posts, story elements, or drone footage. The schedule, approval process, publication, and usage rights are also discussed. This ensures that both parties know what content will be created and its intended purpose before production begins.
3. Concept and travel planning
The briefing is transformed into a workable visual concept. Locations, activities, times of day, and routes are planned so that the desired motifs can be realistically captured during the trip. Weather, light, and local conditions can influence the execution. Sufficient flexibility helps to avoid simply ticking off key scenes, but rather to develop them into a cohesive narrative.
4. Local production
During the trip, the agreed-upon photo and video recordings are made. These combine overviews, details, movement, and experiences. For hotels, the narrative can unfold from arrival through rooms and facilities to activities in the surrounding area. For destinations, the production connects different stages without losing sight of the overarching campaign concept.
5. Selection, cutting and handover
After production, images are selected and videos are edited. This is followed by the agreed-upon review, handover, or publication. The exact procedure depends on the scope and formats. A clearly defined approval process keeps responsibilities clear and prevents decisions from being made only at the end of production. More information on preparation from the client's perspective is explained in the [link/section name]. Guide to working with influencers for tourism boards.
Why book Max Haase as a travel content creator?
Max brings over ten years of experience as a travel creator. His travels through more than 82 countries have shaped his perspective on diverse landscapes, travel styles, and cultural contexts. This experience helps him quickly orient himself on location and extract the motifs from a route that visually support a campaign idea.
With over 500 collaborations under his belt, he understands the requirements of professional partnerships with clients. This includes collaborations with tourism boards. This experience is particularly relevant for destinations, as multiple locations, stakeholders, and messaging services often converge within a single production. Hotels and brands also benefit from a working method that combines creative execution with a pre-agreed scope of services.
As a drone photographer, Max combines aerial footage with ground-based photos and videos. This allows a production to capture both expansive landscapes and the location of accommodations, as well as small details and specific experiences. The result is not a random mix of images, but a selection of formats tailored to the specific communication goal.
- Over 82 countries visited
- over 500 collaborations
- more than ten years of experience
- Experience from Tourism Board collaborations
- Photo, video and drone production from a single source
Campaigns with tourism boards, hotels and brands
Two Tourism Board campaigns with verifiable reach and a selection of partners from over 500 collaborations.
„"100% Active. 100% New Zealand."“
Total views: New Zealand positioned as an outdoor destination in the DACH market, as a duo campaign with Janet.
Luxury Adventure, retold
Total views: Saudi Arabia as a luxury adventure destination beyond the desert cliché.
Select formats that match the campaign
Not every campaign needs all formats. A single Reel can tell a clear story concisely. A combination of Reels, photos, and Stories offers more scope for different locations and moments. Drone footage complements the production when location, landscape, or movement from the air are important to the narrative. Image packages are useful when the client needs additional material for their own channels.
Before booking, it should be clarified whether content will be published, delivered to the client, or used in both formats. Portrait and landscape formats, language versions, labeling, linking, and approval processes should also be included in the planning. This ensures that production is based on the actual intended use, rather than a general format list.
FAQ
What does a travel content creator do?
A travel content creator develops and produces visual content about travel, destinations, accommodations, and relevant brands. This can include photos, videos, reels, stories, and drone footage. They translate a brief into visuals and a cohesive narrative, produce on location, and edit the material for the agreed-upon formats.
How do I book a travel content creator?
A good inquiry specifies the client, destination, timeframe, campaign objective, and desired formats. Information on planned channels, themes, and organizational requirements is also helpful. Availability, concept, scope of services, timeline, and usage are then agreed upon. Only when these points are clear is the production scheduled in a binding manner.
What formats can be produced?
Possible formats include travel photos, vertical reels, other video formats, posts, carousels, story series, and drone footage. Individual services can be combined depending on the objective. The specific formats included in the collaboration will be determined based on the briefing, the travel itinerary, and the channels on which the content will be used.
What usage rights are included?
Usage rights are agreed upon individually for each collaboration. Channels, time period, territory, and type of use are particularly relevant. The distinction between organic use and other forms of use should also be clearly defined in advance. This ensures transparency regarding which content the client is permitted to use and within what scope.
How does the request process work?
First, the most important project details are provided. Then, it is checked whether the timeframe, destination, and desired scope are suitable. This is followed by coordinating the implementation and establishing a concrete scope of work. The more complete the initial briefing, the more effectively any open questions regarding production, formats, and processes can be answered.
Travel Content Creator request for your project
Specify your destination, location, timeframe, and desired formats. Terms and conditions are available upon request; you will receive a customized offer.
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