Hire a travel influencer for your tourism board: Max Haase for destinations
Photos, videos and drone footage from over 30 Tourism Board destinations: campaigns that bring a travel destination to life.
Tourism boards that hire a travel influencer are rarely just looking for reach. They need someone who can translate a destination into images and stories that resonate with the target market and can then be used in their own marketing. Max Haase has been active as a travel creator since 2013, has worked in 82 countries, and implements destination campaigns using photos, videos, and drone footage.
What a tourism board should expect from a travel influencer
A destination campaign typically pursues several goals simultaneously: generating awareness in a specific source market, creating a coherent image of the region, and generating content that remains usable beyond the campaign's duration. Therefore, a content creator should not only photograph locations but also weave routes, seasons, and experiences into a compelling narrative.
- A clear briefing with goal, target market and core message
- Reach in the desired source market, not just a high total number
- Production-quality photo, video and drone footage
- Pre-agreed usage rights for the Tourism Board's channels
- Coordination of route, dates and contact persons before the trip
Max Haase has worked for more than 30 Tourism Board destinations. The reach of two campaigns is documented below.
Content formats that carry a destination campaign
Reels and video
Vertical reels offer a concise presentation of a destination with quick transitions, while longer videos can showcase a route or multiple stops in more detail. The number, length, and orientation of the reels are determined based on the specific requirements of the project and the channels being used.
Photography for campaigns
Landscapes, architecture, activities, and details result in a diverse selection of images from various locations and experiences. The choice of subjects is coordinated with the Tourism Board before production.
Drone footage
Aerial photographs show location, scale, and routes: a coastal road, a bay, the interplay of several places. They complement details and experiences from the ground.
Stories and social media package
Depending on the brief, reels, posts, carousels, and story sequences can be combined. This gives a campaign multiple touchpoints instead of just one theme.
Reach in the German-speaking and European market
According to the information on the collaboration page, the largest group in the community comes from Germany. For destinations that want to reach travelers from the DACH region and Europe, the reach is therefore directly within the target group.
- Germany: 42.4%
- France: 14.7%
- Italy: 10.8%
- Brazil: 6.7%
- USA: 4.2%
Approximately 74% of the followers come from the EU.
How a campaign with a tourism board works
Request and objective
The Tourism Board specifies the destination, target market, timeframe, and desired formats via the collaboration page. Management responds within 48 hours with a proposal for implementation, timeframe, and offer.
Offer and contract
Content, scope of production, approvals, and usage rights will be specifically defined. Production will begin after the contract is signed.
Production on site
Depending on the scope, on-site production typically takes five to ten days. Travel expenses are not included and are usually borne by the client.
Post-production and publication
This is followed by approximately two weeks of post-production, then publication. From approval to going live, it usually takes 3 to 6 weeks, depending on the destination and scope.
Campaigns with tourism boards
Two campaigns with verifiable reach and a selection of Tourism Boards from over 500 collaborations.
100% Active. 100% New Zealand.
Total views: New Zealand positioned as an outdoor destination in the DACH market, as a duo campaign with Janet.
Luxury Adventure, retold
Total views: Saudi Arabia as a luxury adventure destination beyond the desert cliché.
FAQ
Are there any travel influencers who work directly with tourism boards?
Yes. Inquiries via the collaboration page go directly to Max Haase's management. An agency is not required.
How do tourism boards find the right travel influencer?
Key factors are the share of the community in the target source market, references with verifiable reach, the quality of photo, video and drone, and clearly regulated usage rights. For Max Haase, reach and target markets are listed above and on the collaboration page.
Which Tourism Boards did Max Haase work with?
Among others: Tourism New Zealand, Visit Saudi, Go Türkiye, Colombia Travel, Visit Morocco, Armenia Travel, Visit Basque Country, Visit Brasil and Visit Nicaragua.
What does a campaign with a tourism board cost?
Terms depend on scope, formats and usage rights and are quoted individually. Terms on request via the collaboration page.
How much lead time is needed for a booking?
From approval to publication, it usually takes 3 to 6 weeks. Short-notice and seasonal bookings are possible after consultation, provided the travel plans align.
Is a duo campaign with Janet possible?
Optionally, yes, together with Janet Dannehl. Scope and roles will be defined in advance. One example is the campaign for Tourism New Zealand.
Tourism Board campaign request
Tell us your destination, target market, timeframe and desired formats. Terms on request; you will receive an individual offer.
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