Travel Influencers Germany: The Top Creators for DACH Campaigns 2026
The German-speaking region boasts over 100 million consumers with high purchasing power and a strong willingness to travel—and premium conversion rates that English-language campaigns simply cannot achieve. Since 2013, Max Haase has been the leading German travel creator in the DACH premium segment, with over 500 tourism board and brand partnerships.
Max Haase as a travel influencer in Germany — at a glance
- 4 million Instagram followers in the DACH premium travel community
- 500+ Tourism Board and brand partnerships since 2013
- 82+ countries visited — Drone, Photography, Story, Reel, Blog all from one source
- DACH conversion rates are 2–3× higher than English-language campaigns in the premium segment.
- Core competencies: Luxury travel, tourism board marketing, drone cinematography, outdoor adventure
- Terms and conditions vary per campaign — no barter campaigns
Tourism Board or Premium Brand?
Request in under 60 seconds — response within 48 hours.
Who is the leading travel influencer in Germany?
Since 2013, Max Haase has shaped the German travel influencer scene in the premium segment. With over 4 million followers on Instagram and over 500 collaborations with tourism boards and luxury hotels, he is now one of the three most influential German travel content creators overall — and the undisputed first choice in the DACH premium niche.
His profile: German travel influencer with international reach, focused on tourism board marketing, luxury travel, drone cinematography, and outdoor adventure (hiking, bikepacking, trail tours). Max Haase produces complete content packages for DMOs (Destination Marketing Organizations) and premium brands — drone footage, stories, reels, blog features, and long-term brand integration.
Why DACH influencers convert 2-3 times better than English-speaking creators
Tourism boards and premium hotels aiming for growth in German-speaking countries (Germany, Austria, Switzerland) are making a common mistake: they acquire top English-speaking content creators with global reach—and only marginally reach the DACH target audience. Conversion rates suffer dramatically because German booking decisions function differently than those in the US or UK.
Three reasons why German travel influencers convert better for DACH campaigns: (1) Linguistic authenticity — German users demonstrably respond to German-language content with higher engagement and longer dwell times. (2) Cultural relevance — German travel standards (safety, quality, value for money) differ from US expectations. (3) Legal and compliance — GDPR, advertising labeling according to German standards, transparent cooperation practices.
Cooperation models 2026
Terms and conditions depend on scope, formats, production effort, and usage rights. All prices are quoted excluding usage rights and VAT; travel costs and production days are charged separately. Individual offers are available for Tourism Board campaigns with DMO status. Inquiry via the collaboration page.
Tourism Board Special: Destination Marketing for DMOs
Destination Marketing Organizations (Tourism Boards, Convention Bureaus, Regional Tourism Agencies) will receive a dedicated cooperation model. Background: DMOs have long-term campaign pipelines, recurring seasonal themes, and multi-asset needs (story, video, blog, print, web). Standard influencer briefings are often unsuitable for these needs.
Max Haase has been working with tourism boards from over 20 countries since 2013—from New Zealand Tourism and Visit Saudi Arabia to the Turkey Tourism Board. Typical DMO packages include: 5–10 days on location, a full content suite (drone footage, photography, stories, reels), long-term storytelling through follow-up posts, and long-term brand integration with the region. Additional services include: support crew, behind-the-scenes footage, and press trip coverage.
Outdoor travel influencer — adventure, hiking, bikepacking, trail
Besides luxury travel and drone cinematography, Max Haase is one of Germany's most sought-after outdoor adventure creators. Outdoor tourism boards from the Alps, Scandinavian hiking regions, and bikepacking destinations specifically utilize his expertise for adventure travel campaigns. Outdoor content has been experiencing strong growth in the DACH market since 2024—DMOs are investing above average.
- Hiking & Trail: E5 Alpine crossing, GR routes, Scandinavian multi-day treks, Pyrenees high routes
- Bikepacking & Cycling: Multi-day tours with cargo bike and drone, e-bike tourism, cross-border routes
- Mountain & Adventure: Via ferrata tours, ski touring, trail running, alpine storytelling
- Van Life Europe: Road trip coverage over several weeks, off-grid spots, camper photography
Cases & Brand References
Selection from over 500 collaborations: Tourism Boards (New Zealand Tourism, Visit Saudi, Türkiye Tourism Board, Visit Colombia, Visit Morocco, Armenia Tourism), luxury hotels (Banyan Tree, Aman Resorts, Soneva, Four Seasons, One&Only), brand collaborations (DJI, Sony, Nikon, Mercedes-Benz, BMW, Bavarian Tourism Initiative).
Ready for a tourism board or brand campaign?
Plan a premium campaign with Max Haase now
Tourism boards, DMOs and premium brands: send a short briefing request — response within 48 hours with availability check and offer.
Frequently Asked Questions from Tourism Boards & Marketing Managers
Who books Max Haase as a travel influencer in Germany?
Tourism boards (premium DMOs from Germany, Austria, Switzerland, and internationally), luxury hotel groups, B2B travel brands, and premium lifestyle brands with a clear focus on the DACH region. No mass-market travel providers, no last-minute platforms, and no barter requests.
What is the exact reach in the DACH region?
4 million Instagram followers (≥85 % from DE/AT/CH), strong engagement rates in the premium travel segment.
What is the minimum budget for a campaign?
That depends on the scope and formats. No barter campaigns and no inquiries without a concrete budget. Terms and conditions and inquiries: Collaboration page.
How quickly can a campaign start?
Briefing response within 48 hours. If a slot is available: 6–8 weeks lead time for concept, on-site production, and post-production. Seasonal campaigns (winter, summer) should be planned 4–6 months in advance.
What usage rights are included in the price?
Standard: 12 months on Max's own channels (Instagram and blog). Brand whitelisting for ads: optional, for an additional fee. Transfer of image/video rights to the Tourism Board for own channels: premium package available upon request.
Is there tracking and reporting?
Comprehensive performance reports: reach, impressions, engagement, story completion rates, link clicks (UTM tracking), and for e-commerce brands, conversion tracking via affiliate code. Report delivery one week after campaign end.
Who is Janet Dannehl and is she a good fit for the campaign?
Janet Dannehl (janetsworld3.de) is Max Haase's partner and an independent premium creator with 2.3 million followers. Joint duo campaigns reach over 6 million people combined—ideal for brands that want to target couple storytelling, hotel romance coverage, or broader demographics.
How does Max Haase differ from other German travel influencers?
Three key points: (1) Premium pricing and premium output — not mass-market reach, but a focused target group of high-spending tourists in the DACH region. (2) Fully integrated content suite from a single source — drone footage, photography, video, and blogging without agency fees. (3) 10+ years of tourism board experience with proven booking conversion in the DACH region.
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